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Market Insider | What's Shaking | Earnings to Watch | Before the Bell

Check out which companies are making headlines before the bell on Friday:

Facebook – The social network is buying Israeli mobile app maker Onavo. The price wasn't disclosed, but an Israeli business newspaper estimates the deal at $150 - $200 million.

Apple– Contrasting news for Apple this morning: a KGI Securities analyst is cutting shipment estimates for the iPhone 5cby 33 percent for the fiscal fourth quarter. However, All Things D reports the higher-margin iPhone 5s is outselling the cheaper iPhone 5c by two-to-one.

Plantronics – Deutsche Bank began coverage of the headset maker at a "buy" rating, saying the headset market is an undervalued niche in the technology industry.

Expedia – Deutsche Bank downgraded the travel web site operator to "hold" from "buy", expressing concerns about execution as well as management changes at Expedia's hotels.com unit.

Coach – The stock was downgraded to "hold" from "buy" at Canaccord Genuity, with the firm pointing to deteriorating traffic trends for the luxury goods retailer.

Microsoft — A Wall Street Journal article details divided opinion on who should succeed Steve Ballmer as CEO. The paper said at least two Microsoft executives and at least eight outside candidates have been approached to see if they are interested in the post.

Netflix – Netflix is in talks with several cable companies about possible inclusion of the video service through set top boxes, according to the Journal. Comcast and Suddenlink Communications are among those said to be involved in the talks.

Alcatel-Lucent – Alcatel was upgraded to "overweight" from "equal-weight" at Barclays. The telecom equipment maker recently announced a sizable restructuring plan that involves hundreds of job cuts, but is being pressured by the French government to limit those cuts.

Merck – Merck was downgraded to "market perform" from "outperform" at Bernstein, a week after announcing it would cut 8,500 jobs.

Barclays– Barclays will provide Detroit with up to $350 million in debtor-in-possession financing, as the city works its way through the bankruptcy process.

Superior Energy – The oilfield services company said it expects current quarter profit of 39 to 41 cents per share, below current Street estimates of 49 cents. Superior Energy is feeling the impact of reduced pricing, among other factors. The company also announced a $400 million stock buyback plan.

—By CNBC's Peter Schacknow

Questions? Comments? Email us at marketinsider@cnbc.com