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CNBC Meets

CNBC Meets: Jochen Zeitz, part one

Tania Bryer speaks with Jochen Zeitz, who became the youngest head of a public company in German history when he made CEO of Puma in 1993.

Zeitz discusses his childhood, his rise to the top of Puma at just 30 years old, and the difficulties that came with being in charge at such a young age.

Speaking from Kenya, where he has 50,000-acre ranch, Zeitz explains how he spearheaded Puma's focus on African soccer, which saw the brand sponsor the jerseys of Angola, Ghana, Ivory Coast, Togo and Tunisia at the FIFA World Cup 2010 in South Africa.

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CNBC Meets

Contact CNBC Meets

  • Tania Bryer is a guest presenter and executive producer of CNBC Meets. In this series, she profiles some of the world’s most successful business people to find out what makes them tick. Bryer previously worked for BBC and Sky Television.