Global, multi-platform campaign launches today on CNBC
LONDON AND SINGAPORE, 21 October 2013 – CNBC, First in Business Worldwide, has announced that EY, the global professional services organization, has become the exclusive worldwide sponsor of the CNBC Global CFO Council.
EY's sponsorship of the Council starts today across CNBC's global TV and digital platforms. The comprehensive campaign includes sponsored highlights and vignettes featuring EY professionals, spot ads, graphical spots, and interactive ad units on CNBC.com and the network's suite of mobile platforms. Social media will also play a key role in amplifying the content generated by the Council.
EY will also highlight its own studies and reports, the first of which addresses the CFO's role as a business partner to key internal corporate functions.
The year-long campaign will run on CNBC's regional networks in EMEA, the United States and Asia Pacific, as well as on CNBC TV-18 in India.
The campaign focuses on the newly expanded Council which, following its successful launch in Unites States, now includes CFOs from major corporations across Europe and Asia Pacific.
CNBC has assembled top CFOs representing public and private companies from a wide array of different industries. Council members will share their frontline insights and unique views on CNBC's flagship morning programme Squawk Box, which is broadcast on its regional TV networks in EMEA, the United States and Asia-Pacific as well as appearing online at cfocouncil.cnbc.com.
The Council members, who collectively manage more than $2.9 trillion in market capitalisation, are uniquely positioned to provide critical insight into issues ranging from corporate controllership, hedging, multi-regional arbitrage to hiring plans, emerging market opportunities and regulatory requirements.
They will also participate in quarterly sentiment surveys which will provide insight into the health of the global economy. The first survey will be released at the end of October and will offer a critically pragmatic guide to what business needs to know. EY will sponsor graphical snapshots of the poll results.
"We have worked closely with our partners at EY in the US, EMEA and Asia to build a worldwide campaign around the CNBC Global CFO Council that is truly unique and one that maps directly on to EY's strategic priorities," commented Jason Webby, Senior Vice President Sales at CNBC International. "We are tremendously excited to announce this partnership today and look forward to working with EY throughout the campaign to highlight their association with the Council to CNBC's affluent and influential global business audience."
The CNBC Global CFO Council was launched in the United States in February 2013, where Ernst & Young LLP was the exclusive sponsor. A full list of the Council members can be found here.
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For more information please contact:
Hugo Foulds, Director of Communications, EMEA
D: 44 (0)20 7653 9398
Valerie Martinez, Manager of Communications, Asia Pacific
D: 65 6326 1123
CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with three regional networks including CNBC in Asia, CNBC in EMEA and CNBC in the US. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools. CNBC is dedicated to CEOs, senior corporate executives; the financial services industry and private investors. The channel is available in more than 395 million homes worldwide. CNBC is a division of NBCUniversal.
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Ernst & Young LLP is a member firm serving clients in the US. For more information about our organization, please visit ey.com.
This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.