Saudi women are planning to get behind the wheel on Saturday, defying a stern warning by the Kingdom's ministry of interior and pressing for change in the world's last male-only driving nation.
Dubbed the "October 26 Driving" campaign, the day aims to raise awareness of the benefits and the Islamic legality of women driving.
Activists have been calling for action on October 26 using a variety of popular social media platforms, including Facebook, Twitter (#Oct26Driving) and WhatsApp. Campaigners are urging women simply to go about their commutes by driving the car themselves on that day.
"People keep saying it's a protest, but it's not in the conventional sense," a Saudi organizer of the campaign in Jeddah, who asked to not be named, explained to CNBC. "We're simply making a point, and hopefully the government will make the changes sooner rather than later".
The official Saudi Press Agency (SPA) released a statement by the ministry of interior on what it described as "rumors" on social networks.
"The laws of the Kingdom prohibit activities disturbing the public peace and opening venues to sedition which only serve the senseless, the ill-intentioned, intruders, and opportunity hunters," the statement, published on Wednesday, read.
It added "the concerned bodies will fully and firmly enforce the laws against violators".
It is not the first time women take the wheel for change. But women who are caught driving usually bring more trouble to their legal guardians than themselves, such as the husband, father or a brother.
Earlier in the week, clerics gathered in front of one of the King's palaces to voice their opposition to the prospect of sharing the road. Religious scholars still wield considerable influence on domestic policy decisions.