Dating isn't what it used to be and neither are dating websites.
"Dating sites were founded in the late 90s, early 2000s, and they were based on models that made people stay online," said Aaron Schildkrout, co-founder and co-CEO of HowAboutWe.com, at a panel hosted by TechSeri.es earlier this week.
But Schildkrout said his service strives to take daters offline.
HowAboutWe is a site that connects people based on users' suggested activities. Though some traditional filtering tools are available for searches, potential companions are ultimately chosen for their creative ideas—hence, the "how about we."
The aim was to fill a need for a dating site that felt more natural, Schildkrout said, though the company still uses algorithms to help the make the first meeting go smoothly.
The thing about successfully pairing people up, however, is that their business goes away, he said, adding, "Our happiest customers were lost."
So the company evolved to fill the needs of clients as they entered relationships.