The latest stories from the fast-evolving world of the Data Economy:
Big data is changing the world outside and in—make that intimately.
True&Co.'s algorithm-built bra has hit the market. Its She Walks in Beauty (Light) collection is based on information collected from more than 200,000 women who have taken a "fit quiz" and on their personal responses after the at-home try-on and purchasing process.
True&Co.co-founder Michelle Lam provided ample commentary to Fast Company this past week as part of the marketing blitz for the sexiest big data product ever. The company has identified 6,000 distinct body types (not good news for high school boys trying to work with their hands behind someone else's back).
"Big data is not the answer to everything. But the design process is not just a machine spitting out a spec," Lam told Fast Company. Ladies and gentleman (but mostly ladies), welcome to the world of the "perfect" 34C.
What do you get when you cross big data, Planned Parenthood and Target?
All data geeks are familiar with the famous story that Target "knew a teen girl was pregnant before her father did," per accounts in the The New York Times and other publications. Creepy? Sure, but it also became one of the prime illustrations of big data's value, writes Ikhlaq Sidhu, chief scientist of the Coleman Fung Institute for Engineering Leadership, on a Berkeley blog.
The retailer uses a pregnancy-prediction score, inferred from purchases, to develop a pregnancy-likelihood and confidence interval on every woman who shops at Target. The score is used to aim baby product ads at the right time and people. Sidhu writes that anyone seeking to harness the power of big data can learn a lot from the Target example (and not just parents about having that birds-and-bees talk with their teenagers sooner than later).