Last month, Houston Texans running back Arian Foster announced that he would kick off the first initial public offering on the Fantex athlete stock exchange. In return for the lion's share of the money raised through the IPO, Mr. Foster will hand over a percentage of his future earnings from what he does both on and off the field.
The company behind this idea, Fantex Brokerage Services, hopes to launch the largest offering of celebrity stocks in history. With a second athlete, San Francisco 49ers tight end Vernon Davis, already on board, Fantex chief executive Buck French imagines a bustling stock exchange where fans and investors can trade on the value of personal brands.
"Our goal is to have athlete brands in all major sports, and globally as well," he says.
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