"Today, it's also about presenting great unique items into the market," Neiman Marcus CEO Karen Katz said on Squawk on the Street. "In fact, we sell about half of the gifts we present each year in the Christmas book."
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The 10 Aston Martin luxury automobiles they had exclusively made for the catalog are already sold out at $365,000 each, she said.
The shopping habits of high-end customers are changing. With new millionaires like those in Silicon Valley, few seem to want to stroll long glass cases anymore. Many, in fact, would prefer to take their stroll online first.
"The new generation of shoppers is focused on shopping between channels," said Katz on Squawk on the Street. "The store experience is still very important to them but they start their journey online first. They do a lot of research online, try to understand what the landscape looks like and then either buy online or come into our store."