It comes after the Wall Street Journal reported that video ads would begin appearing in Facebook users' feeds on Thursday.
"As this is a test, we don't have additional details to share at this time, but rest assured we'll continue to refine this new way for brands to tell stories on Facebook," a company spokesperson told CNBC in an email.
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The videos will run automatically in Facebook users' news feeds without sound; users will be able click on the video to hear the audio.
If the test is judged to be successful, Facebook will be in a good position to capture a share of the lucrative U.S. television ad space -- which is expected to hit $81.6 billion in 2017, according to PwC.
Earlier this year speculation that Facebook would introduce 15-second video ads surfaced, but it is unclear how long the "Divergent" commercials will be.