Some people plan long layovers in large international airports so they can do holiday shopping in high-end, duty-free shops at a leisurely pace.
Others end up doing mad, last-minute gift-grabs at airport newsstands between flights.
London's Heathrow Airport, with annual net sales of over $2.3 billion, believes both types of traveler can benefit from the services of a personal shopper. It offers such a service free, with no minimum spending requirement.
Travelers may request a personal shopper when they arrive at the airport, or book one in advance and send details about items of interest, preferences, the time they have on the ground, favorite brands and a shopping budget.
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"By the time you arrive at Heathrow, your personal shopper will have pulled out suitable products and set them aside for you," said the airport's retail director, Muriel Zingraff-Shariff. "They'll then escort you to each store and make new suggestions in line with your feedback."