Kaz Hirai on Why Sony’s Pay TV Bid Can Succeed Where Intel and Others Stumbled

Sony's next hot tech bet
Sony's next hot tech bet   

Sony's secret weapon to crack into the tight-knit pay-TV market? The 25 million PlayStation 3 devices already in U.S. homes.

"That's a compelling number and it reaches a demographic that may not sign up for other services," Sony CEO Kaz Hirai said in a roundtable with reporters on Tuesday. "We do bring a unique demographic."

Read the full story on Recode.

By Ina Fried, recode.net.

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