While the sex toy industry has seen much more acceptance in the past two years, it still has a way to go before it's considered an everyday part of mainstream culture.
Securing shelf space in retail stores isn't the herculean challenge it once was, but the makers of these adult novelties have to walk a fine line to ensure their products are identifiable, but not something that will cause a backlash among conservative shoppers.
"We've always spoken about the products in a very sophisticated manner," says Molly Murphy, director of sales and marketing at sex toy manufacturer Jimmyjane. "In the past, there has been a tendency to look at these products and it was described in either a little scary fashion—like a piece of anatomy—or something real playful—almost joke-like—such as a butterfly or a rabbit or whatnot. We speak to it for what it is—using sophistication in both product design and language."
(Read more: Adult Entertainment Expo 2014)
Sex toys are now on the shelves of leading retailers, including Wal-Mart, Rite Aid and Brookstone. But getting them there wasn't easy. In many ways, the industry has Trojan to thank for opening the door.