Longtime Silicon Valley powerhouse Intel hopes that the emerging revolution in wearable devices will put it back at the top of the chip-designing market.
But some analysts say that the combination of sluggishness and a culture of arrogance may cause the company to lose out—much as it lost out in the mobile revolution of the last decade.
Intel's stock price rose 28 percent last year, but revenue has been stuck at about $53 billion for a while.
The market for wearable technology will triple between 2013 and 2018, to $30 billion, according to estimates from the market research firm IHS, and Intel sees the space it as its big chance to win back the consumer-device market from rival chipmaker ARM.
Though Intel is "well-positioned" to be a leader in wearables, there's no guarantee it will be, said Ed Snyder, managing director of Charter Equity Research.