The data breach at Target may speed up the adoption of more secure credit card technology in this country, something that has dragged on for years.
Chip-based "smart cards," already used in Europe, are difficult to counterfeit because the account information is encrypted and stored in an embedded microchip. Most point-of-sale transactions with these smart cards cannot be authorized without a PIN code. That's why it's called "PIN and chip" technology.
Matthew Shay, president and CEO of the National Retail Federation, has sent a letter to the congressional leaders, calling on the banking industry to switch from the easy-to-hack magnetic stripe to the more secure PIN and chip.
"As long as bank cards continue to be issued with outdated and fraud-prone magnetic stripe (and signature) security, it is clear American card holders will remain largely unprotected," he wrote.
(Read more: Seven signs you're a victim of identity theft)
Shay said retailers are "eager to work with banks and credit card companies" to reduce fraud. According to the federation, credit card fraud cost retailers and bankers more than $11 billion in 2012.
Frank Keating, president and CEO of the American Bankers Association, believes the solution should be shared.
"Much has recently been made about the ongoing disagreements between the retail community and the banking industry over who is responsible for protecting the payments system," Keating said in a statement to CNBC. "In our view,it is a shared responsibility of all parties involved. Our existing payments system serves hundreds of millions of consumers, retailers,banks, and the economy well, and we must work together to combat the ever-present threat of criminal activity at our collective doorstops."
There are fears that these new technologies will come at a hefty price tag and ultimately, the cost will be absorbed by consumers.
"These changes require significant financial investment by all parties—and have been the subject of some criticism by many, including parts of the retail industry—but are moving forward," Keating said.
Smart cards have been around since the 1990s, but U.S. banks have stayed with the magnetic stripe, a security technology developed in the 60s.
In the last few years, they have issued millions of chip-enabled cards, but that's a small part of the market.