The news came as the retailer announced sales rose by 17 percent to £843 million ($1.4 billion) in 2013, and set up its stall as a future market leader. However, its annual loss increased to £12.5 million in 2013, despite analysts' hopes that it would turn a profit this year - sending its share price down in morning trade on Tuesday.
Internet shopping is moving from niche to mainstream with the online players set to match the market value of their high street rivals before long, according to Tim Steiner, chief executive of Ocado, who co-founded the company with Gissing.
"This is going to become a mainstream market. We see no reason why we can't have a growing market share," Steiner told CNBC.
He believes that Ocado, which started out distributing goods from Waitrose, the U.K. supermarket part of the John Lewis partnership, could eventually become the size of one of today's mid-market players.
Ocado's stock rose most in the EuroStoxx 600 last year. The company initially had a troubled history on the stock market, over worries about its relationship with Waitrose and whether Steiner and Gissing had enough experience in the retail industry.