Colorado's newly legal pot economy is barely a month old, but the nascent industry is already making marijuana brownies look stale.
In fact, infused-marijuana products—ranging from lotions to chocolates—could make up more than half of Colorado's lucrative pot market this year, a cannabis entrepreneur told CNBC on Wednesday.
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Tripp Keber, CEO of Dixie Elixirs & Edibles, specializes in marijuana-infused products at his Denver-based business. He deals in everything from lotions and balms to truffles and soda—all containing THC, the active ingredient in marijuana. He sees products like his playing a big role in the fast-growing marijuana market, which could hit $2.34 billion in 2014, according to the ArcView Group, a marijuana industry investor network based in San Francisco.
The market could reach $359 million in Colorado alone, ArcView claims.