An ongoing U.S.-Russia trade spat over dairy products is to blame for a shipment of 5,000 cups of Chobani yogurt that remain stuck in a New Jersey warehouse, but that hasn't stopped plenty of behind-the-scenes maneuvering to get the yogurt shipped to the Olympic village in Sochi for Team USA.
A couple months ago, Chobani founder and CEO Hamdi Ulukaya agreed to airlift yogurt to Sochi for Team USA in to snack on during the games. The gesture dovetailed with new ads coupling Olympians and Chobani. The tagline: "It's one thing to sponsor an Olympian, it's another thing to be in their fridge."
Those ads apparently mattered very little to Russian authorities when the pallets of Chobani blueberry, strawberry, peach and plain Greek yogurt arrived late last week in Newark, N.J., from the company's production plants in Twin Falls, Idaho, and South Edmeston, N.Y.