"As we see some of the low-cost carriers move into long-haul flights, some of the solutions we'll provide that is of interest is the GX Aviation system, which allows people to stay connected on long-haul flights," said Brian Davis, vice president, Asia-Pacific at Honeywell Areospace, on the sidelines of the Singapore Airshow.
"Products that help fuel efficiency for instance are also key to their [budget airlines] strategy so they can maintain a competitive environment," he added.
Going long-haul is certainly not without its risks, as Air Asia knows. It suspended flights to Europe during the global financial crisis.
(Read more: 'Full-fledged' war awaits India airline sector)
The environment is certainly a competitive one for budget airlines operating in Asia right now.
Nearly all of Asia's premium carriers are investing in budget airlines.
Taiwan's China Airlines and Singapore's Tiger Airways plan to set up a Taiwan-based budget carrier, while Scoot plans to establish a new Bangkok-based low-cost carrier with Thailand's Nok Airlines.
According to consulting firm CAPA Centre for Aviation, budget carriers now account for more than half of the passengers within Southeast Asia, including domestic and international passengers flying between the 10 ASEAN countries.
(Read more: Overcapacity a threat to airline sector: Garuda CEO)
"When you look across the developed world, about 26 percent of domestic seats are typically attributable to a low-cost carrier," said Davis at Honeywell. "But in four key countries in the Asia-Pacific – Thailand, Indonesia, Malaysia and the Philippines – we see well over 55 percent of the seats in those markets are already dedicated to low cost carriers."
For others, the competition between airlines in Asia can only mean one thing: consolidation.
"There is going to be a consolidation. You see it right now in Indonesia – some airlines are closing their routes and that's how the market will react," Emirsyah Satar President & CEO, of Indonesia's flag carrier Garuda told CNBC this week.
-By CNBC's Dhara Ranasinghe. Follow her on Twitter at