Raymond Tremblay, a loyal McDonald's customer from Los Angeles, thinks the fast-food chain sells tasty food at reasonable prices and he cannot think of a quick fix that would help end the company's disappointing U.S. performance.
"I know it's there and it's always good," Tremblay, 46, said of McDonald's. "Maybe we just kind of take it for granted."
Such customer feedback underscores the challenges faced by the world's biggest restaurant company, which has reported 19 months of turbulent sales at established U.S. restaurants amid sluggish economic growth, stepped-up competition and internal missteps that have complicated its menus and slowed service.
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In a recent call with analysts, McDonald's Chief Executive Officer Don Thompson vowed to "create more of a coffee culture through high-quality McCafe products" as well as to double-down on breakfast and sales of food priced around $1—in a bid to bolster sales.