(Read more: The unexpected costs that come with a $5,000 puppy)
But why the recent trend in pet humanization? Now it seems dog owners take natural tendencies of canines—loyalty, devotion and respect—as the deeper emotional characteristics of love, affection, connection and full acceptance. This quickly translates into a feeling that Fido is more than a family pet; he is family. Today's family is looking for a more natural, healthy way of life. And at our company, we help provide that with treats and chews for the four-legged family member.
Think back to the last time you overheard a conversation about doggy day care or dog spas or saw a monogrammed dog sweater. The modern era of dog ownership has begun. It's becoming a more accepted practice for owners to have health insurance or even buy burial plots for their dogs. These premium offerings and services are more common in everyday life. Maybe not as extreme as canine mansions—yes, they exist—the natural pet-treat sector is considered a "premium" product.
According to the American Pet Products Association, 93 percent of all dog owners purchased treats in 2012, a trend that has shown continued growth over the past decade. And 30 percent of those owners bought natural treats (up from 23 percent the previous year). This trend is expected to rise.
Every time I see those simple little stick people on the back of a minivan, I see their simplicity but also what they really represent: a family who loves their dogs—a lot. Those representations of a family, though simple, are truly complex, because they stand for devotion and a commitment—one on which we've founded our business—to provide the very best for that furry kid.
—By Avrum Elmakis is founder and CEO of TDBBS, the parent company of BestBullySticks.com, and a member of the CNBC-YPO Chief Executive Network. He founded TDBBS in 2007 with his wife, Lauren, in Richmond, Va.
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