Matcovich said he has never seen a player in any sport single-handedly move a team's ticket prices as much as Jeter did on Wednesday.
"We have seen it a little bit when players are traded, like when Carmelo Anthony was traded to the Knicks," said Matcovich, referencing the star NBA forward. "But we haven't seen anything on this level."
According to TiqIQ, the average ticket price for Jeter's last regular-season home game has already reached more than 2½ times the peak average price for the final home game of all-star pitcher Mariano Rivera, who debuted with the Yankees in 1995, the same year as Jeter, and retired last year after 19 seasons with the team.
Tickets for Rivera's final home game reached $467 in early March of last year, before falling nearly 50 percent to $237 on the day of the game in late September, according to TiqIQ.
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Matcovich said that while interest in Jeter's final game may be higher than for Rivera's, a drop in Yankees' ticket prices could still occur, especially if Jeter's last scheduled game turns out not to be his final outing.
"If this goes to August or September, and it looks like the Yankees are going to the playoffs, then these tickets are not going to be as valuable as they are now," he said.
In a post on his Facebook page on Wednesday, Jeter said: "From the time I was a kid, my dream was always vivid and it never changed: I was going to be the shortstop of the New York Yankees. It started as an empty canvas more than 20 years ago, and now that I look at it, it's almost complete."
—By CNBC's Adam Molon. Follow him on Twitter: @CNBCMolon.