Retailers in China are hoping to benefit from a double dose of love this year as Chinese Valentine's Day coincides with the Western one, a rare occurrence.
The Yuen Siu festival in China, also known as Chinese Valentine's Day, falls on the fifteenth day of the first month of the lunar year. This year that coincides with the tradition celebrated in the West by romantics; the last time that happened was 19 years ago.
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Watching a movie and travelling are among the things the Chinese will spend the most on this double Valentine's Day, according to local media reports. Beijing, Shanghai and Guangzhou were seen as the most popular destinations for couples, with hotel room bookings in general expected to see a massive 200 percent increase, Chinanews.com reported.
"It's a big thing this year," said Yen Leng, director of Wharf Holdings, which owns Harbour City, one of Hong Kong's major shopping malls.
"Valentine's Day is for everyone and at the high end that means rings, diamonds. Those are actually very popular in Hong Kong this year," she added. "At the same time, the simpler gifts such as different kinds of chocolates are popular."