(ALL TIMES ARE IN ET)
Season 2 of CNBC's "The Profit" will premiere on Tuesday, February 25. Eight new one hour episodes of "The Profit" will air on Tuesdays at 10pm / 1am.
FOR TV HIGHLIGHTS CONSIDERATION:
The Profit #201: "Athans Motors" Premieres Tuesday, February 25th at 10pm ET/PT on CNBC
A former real estate investor and car enthusiast, Pete Athans, sunk his entire life savings into building a high-end used car dealership in Morton Grove, IL. Unfortunately, financing a fantasy dealership left him short on cash; now he struggles to fill his lot with cars. To make matters worse, his micromanaging style prevents his employees from doing their jobs. Marcus Lemonis will either be the driving force this owner needs to change his ways or this business will crash and burn.
About "The Profit"
When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before … he's putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
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