In a sector that has far more good actors than bad, Wall Street still suffers a deep chasm in trust almost universally in developed markets. This is reinforced every day with news of lawsuits and fines that attempt to right the course.
When it comes to trust, financial services continues to rank at the bottom of all industries (48 percent) and only slightly behind business in general (49 percent), according to our 2014 Trust Barometer, which measures public trust in business and government. The only thing that fared worse than financial services was government, which came in at 44 percent. (Technology and automotive were the most trusted.)
The good news for the financial-services industry is that trust is improving. From around the world, we see an outcry for greater regulation in financial services from 2009 to 2014, but that won't be enough. Companies need to take matters into their own hands.
Here are five tips for improving trust: