• Creating a compelling brand story: You were off base if you thought the rise of online and mobile shopping would encourage shoppers to buy items from a wide array of stores. Globally, shoppers are visiting fewer stores.
When given a list of 30 well-known retailers from their country, 15 percent of the 15,000 people surveyed said they shopped at only one retailer on the list, compared with 8 percent in 2012.
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The inverse is also true: In 2012, 21 percent of consumers shopped at 11 to 20 stores; only 14 percent shopped at that many stores last year. These data prove the importance of creating loyal customers.
• The ability to tap into a retailer's inventory in real time: Here's a case where shoppers may be ahead of retailers' capabilities. Forty-six percent of respondents said being able to search for inventory at another of the brand's locations or online would make their shopping experience better.
"This will mean a serious upgrade in the technology of how products are tracked, warehoused and distributed across a retail network," the report said.