Tech titans are fighting hard to get their technology into your car. Apple just made a big move in that ongoing battle.
The company announced Monday that car makers will begin offering a new technology called CarPlay, which allows consumers to use their iPhones in their cars to make calls, use Maps, listen to music and access messages with their voice or a touch.
It works simply: get in the car, plug in the iPhone 5S, 5C or 5 and then use an 8.4-inch on-board display to use all the information on the iPhone.
(Read more: Apple looks at the car)
"We built this for our customers, for our users," Greg Joswiak, vice president of iPhone, told CNBC. "We don't want their great experiences with their iPhone to end at the moment they get into the car. We want it to get better and better."
Apple is teaming up with Mercedes-Benz, which aims to introduce CarPlay in its C-Class series by the end of this year.
Kal Mos, a senior engineering director at Mercedes-Benz, says the two companies target similar demographics.
"I like what CarPlay is offering today," Mos told CNBC, "and the intuitive way it interacts while driving. We want to offer the best user experience, and that is what Apple is famous for."