Thom Jensen is the inventor of a new kind of Super Bowl: the Perfect Bacon Bowl.
The frying pan-like design fries up bacon just the way we like it, crispy on the outside and chewy on the inside, in the form of a bowl—a delicious bowl made of bacon.
Bacon! Yep, the most porktastic piece of pork that Americans just can't seem to get enough of.
Jensen, a lab technician in Salt Lake City, said he came up with the idea for the Perfect Bacon Bowl while he was—what else?—cooking up some bacon for breakfast.
And his idea stands to bring home some serious bacon. More than 2 million Perfect Bacon Bowls have been sold in stores, including Walmart, as well as online, and marketed via a national TV advertisement campaign.
Still, Jensen has yet to actually cash in on the invention. His first check, for the fourth quarter, is in the mail and won't be very big, he says. And he'll have to wait another year to land the paycheck that will reflect all the big-box sales the bowl is now getting from the likes of Walmart, Target and Walgreen. "That'll be like a waterfall coming at me, I hope."
Jensen shared his success story—and his biggest failure—with CNBC's Jane Wells for this edition of "Chew and Brew."