China overtook the UK to become the carmaker's leading market last year, as JLR increased its presence in the country to catch up with rivals BMW, Audi and Mercedes-Benz, the most popular premium car brands among the country's newly minted rich.
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"It's an honour to support a brand with such an amazing heritage, and I look forward to being part of Jaguar's exciting future in China," Mr Beckham said.
The tie-up is part of JLR's wider push to cement its position in the major league of global premium carmakers – a segment dominated by German brands.
JLR has seen its sales more than double in the five years since it was acquired by India's Tata Motors, mainly owing to growth in emerging markets.