Retail

The big-name retailer that is now accepting bitcoin

Tired of the same old online shopping experience?

Bitcoin users now have a new option, thanks to a partnership between Lord & Taylor and shopping app Pounce.

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Andrew Harrer | Bloomberg | Getty Images

The Hudson's Bay Co.-owned department store teamed up in January with Pounce, an app that allows shoppers to snap a picture on their smartphones of an item from the retailer's catalog, and complete the transaction via a mobile checkout.

For those who don't want to use traditional credit cards, the app's partnership with Coinbase—a digital wallet that stores the evasive cryptocurrency—means shoppers can now tap into their bitcoin allotment to pay for their new pair of jeans, Hudson's Bay Co. confirmed.

(Read more: 2 department store upgrades for 2 very different reasons)

Lord & Taylor is not the first retailer to sync its online operations with Coinbase. Overstock.com also offers the service to online shoppers.

The Pounce app is also compatible with retailers such as Macy's, Best Buy and Toys R Us, though none of these stores are in partnership with the app, according to a spokesperson.

—By CNBC's Krystina Gustafson. Follow her on Twitter @KrystinaGustafs.