Masayoshi Son, the founder, Chairman and CEO of Softbank is not a man who backs away from a fight. He has famously taken on the incumbents in Japan's wireless and broadband business and emerged victorious both times. It's his hope to do the same here in the U.S., as the company he controls, Sprint (80 percent owned by Softbank) competes against what he routinely calls the "duopoly" of Verizon and AT&T.
But to compete in the way he hopes to, Sprint needs scale. In a wide ranging interview, Japan's richest man made it clear that without that scale, Sprint will not be able to bring American consumers the far higher level of speed that Son says can be delivered to wireless devices today, not to mention the price competition that he maintains is lacking in the U.S. wireless market.