What does Morgan Stanley have to do with mani-pedis? Tuttle funded the salon with money she saved working in finance for a decade.
The 33-year-old went to work on Wall Street right out of college, eventually becoming an equity sales trader at JP Morgan and Morgan Stanley. "I grew up in finance, I loved clients, but I did not have a fundamental passion for the market. ... I wanted to move to LA."
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Tuttle would often visit Los Angeles, and while here, she'd have her nails done. "Every place was terrible," she said.
Then she went to Drybar, a hugely popular chain of blow-drying salons that doesn't offer haircuts or color services, just blow outs. "I loved, loved, loved it," she said. The idea hit her. "Why not do this for nails?"
She moved to LA and began researching and planning her new venture. Last August, she opened Olive & June with the goal of creating a better nail experience, offering online booking, 10 different brands of polish in dozens of colors, and manicurists who talk to customers about nail health. (They do so in English—the only language spoken in the salon.)
Tuttle makes of a point of saying she does more than sanitize instruments. "We sterilize them."
In essence, Tuttle hoped to create a salon where the customer saw nail maintenance less as a tedious chore and more as a fun and esteem-building pampering, the model that has turned Drybar into a hot-air empire.