Following the explosive growth of Kate Spade, the company is putting a bigger focus on building out its lower-priced brand, Kate Spade Saturday. With price points about 50 percent lower than its namesake brand, Kate Spade Saturday currently has five stores worldwide, including a domestic footprint in New York City, Houston and Los Angeles. It has plans to open two new stores this spring—one in Honolulu, the other in Boston.
In its fourth-quarter earnings call last month, CEO Craig Leavitt said the company will continue to grow its e-commerce business, as well as "continue to test and learn from brick-and-mortar store formats."
"We will continue to invest in marketing and customer acquisition, as we believe very strongly that this brand is a key vehicle for us in the years ahead," Leavitt said.