Nearly half of all Americans know what bitcoin is but most don't trust the virtual currency, according to a new survey.
Just 13 percent of all respondents to a Harris Interactive poll said they prefer bitcoin over gold. Bitcoin has been embroiled in a series of controversies over the past few months, including inappropriate use and the shuttering of its highest-profile exchange.
Those negative headlines have taken their toll: The survey, conducted on behalf of financial innovation platform Yodlee, found that the more people know about bitcoin the less they trust it. People in the more tech-savvy regions in the West were better acquainted with bitcoin than those in other regions, but only 7 percent said they would invest in it over gold.
Men also were more likely to be tuned in to the subject than women, and richer demographics were more in tune with what was happening. On the male side, 63 percent said they were acquainted with bitcoin. For females, it was just 35 percent.