A crackdown on gift giving in China has threatened to hurt demand for luxury products, but interest in high-end watches appears to be still thriving, a new report showed.
"The Chinese luxury market is not dead: interest in all luxury watch categories continues to escalate, led by Omega, Cartier and Rolex," according to the latest World Watch Report, which is compiled by market intelligence firm Digital Luxury Group in conjunction with popular search engines like Google and Baidu.
(Read MoreChinese wealthy pull back on luxury spending)
China's anti-corruption efforts delivered a blow to luxury brands last year, after the state banned advertising which encourages giving luxury gifts to authorities, a custom which has been historically popular in China. In January, French luxury conglomerate LVMH reported that China sales slowed to 5 percent in 2013, down from 10 and 20 percent in previous years.
But according to the widely-followed watch report released Wednesday, interest in luxury watches, which is calculated based on online searches, notched a 59.4 percent year on year rise in 2013.
It found that China represented the largest global share of consumer interest at 23.25 percent, just behind the U.S. at 20.69 percent, and Omega, Cartier and Rolex were the nation's preferred brands.
Appetite for Haute Horlogerie time pieces, which are high-end mechanical watches, saw especially strong growth in interest, with mobile searches for the products jumping 120 percent. Meanwhile, Chinese women accounted for a significant amount of online interest, rising 145.5 percent in 2013 on the previous year.
(Read MoreChina's luxury gift-giving slumps 25%)