Obamacare advocates for months have been using a carrot to try to get people to enroll—but now they're pulling out a big, pricey stick as Monday's signup deadline quickly approaches.
The federal Obamacare marketplace this week sent an email warning of financial penalties "of up to 1% of your income" to people who have applied for insurance from that site, HealthCare.gov, but not yet enrolled.
"You only have a few days left to get coverage for 2014," the email said. "Remember, if you don't sign up by March 31st, you can't get covered until next year," the email continues. "If you can afford to pay for insurance and choose not to have it, you could pay a fee of up to 1% of your income on your 2014 taxes."
It is the first time a HealthCare.gov email to would-be enrollees highlighted the penalty.