The first new drug to treat erectile dysfunction in almost a decade launched a huge marketing campaign Wednesday by taking over the CBS Sports website, hoping to score a slam dunk during March Madness.
The drug, Stendra, which is manufactured by biopharma firm Vivus and marketed by by Auxilium Pharmceuticals, helps men with erectile dysfunction in as little 30 minutes, twice as fast as the leaders of the industry.
In fact, Stendra may actually work faster. The Food and Drug Administration is allowing the company to apply for certification to claim the drug can take you off the bench and put you into the game in a mere 15 minutes. (You'll be playing by the second quarter! Viagra makes you wait the entire game.)
Apparently, Stendra works faster because it better targets increased blood flow to, you know, the area that needs it.