Yahoo might become the latest entrant to the online video space, The Wall Street Journal reported Monday, with the company planning to buy a slate of original programming.
The Journal, citing people familiar with the matter, reported the tech company has its sights set on high-end video, which may include half-hour comedies with budgets as high as "a few million dollars." These projects will be led by directors and writers with television experience, these people told the newspaper.
"They want to blow it out big time," one person briefed on the company's plans told the WSJ.
Yahoo may unveil the new content as early as April 28, when CEO Marissa Mayer meets with advertisers. If the plan comes to fruition, Yahoo will join the ranks of heavyweight competitors Amazon, Netflix and Hulu—all of which offer original digital content.
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Disclosure: CNBC has a content-sharing partnership with Yahoo's finance site.