"We think we can bring a lot to the tablet and smartphone arena. We are going to go in and say we can play at the low end and play at the low price points, and you see us doing that," he said. "We are also going to bring a lot of innovation to tablets."
Krzanich cited such technology as Intel's 3-D cameras, which it demonstrated at CES.
"That, we think, will drive people to higher price points because of the capabilities those have," he said, adding that it was a component in the next-generation "internet of things," or wearables." And so, we think this is required in order to win down there, as well."
Krzanich also said that the company had taken steps to eliminate its reliance on so-called "conflict minerals," after having it brought to its attention by the Enough Project.
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"This is bad. This shouldn't be happening, and you don't want your company – the company you've been at for 30 years – to be a part of that," he said. "If we could be role models and show it could be done, and done with no added cost, no extra complexity, then others would follow."
—By CNBC's Bruno J. Navarro. Follow him on Twitter @Bruno_J_Navarro.