Defying all odds, Dull and Boring just got exciting.
Well, exciting enough that the town of Bland wanted in on the action.
In June 2012, Boring, Ore., (population: about 8,000) and Dull (population 80) in the Perthshire area of Scotland became "A Pair for the Ages" in recognition of their humdrum names and shared hopes of increased cultural and commercial attention.
"People were suddenly interested in visiting our communities. They found out that there's nothing dull and boring about Boring and Dull," Norm Rice, a member of the Boring Community Planning Organization, told CNBC.