Innovation is the name of the game for most tech firms. In Sony's case, much more needs to be done on this front if the consumer electronics giant behind the PlayStation is to turn itself around, analysts say.
The Japanese company is heading for its fifth net loss within six years and is struggling to bring its sales back into the black.
"The last demonstration of Sony's innovation was a $2 million commitment to a property project," said Ben Collett, head of Asian equities at Sunrise Brokers in Hong Kong. "Historically, the intentions they have made towards innovation have been pretty weak."
According to a report in the Nikkei newspaper last week, Sony will branch out into the real-estate business after recently setting up a property unit in Tokyo.
Sony expects a loss of 110 billion yen ($1.08 billion) for the year ending March 31. It has been selling off assets and restructuring loss-making units such as its TV business as it tries to get back to profitability.
Its shares have fallen almost 25 percent since hitting a two-year high last May – not long after American billionaire investor Daniel Loeb called for a break-up of the company. The broader Japanese market is down almost 9 percent over the same period, while Apple shares are up just over 30 percent.