Twitter has taken a page out of YouTube's playbook.
Vine, the social network's year-old video-sharing application, has launched an improved website in an effort to bring its looping clips to desktops worldwide.
Created as a mobile app, Vine allows users to share and watch six-second videos, but the experience for those without a smartphone had been limited. Vine's updated site allows users and nonusers of the app to immerse themselves in Twitter's growing world of viral clips. The refresh includes options for "Search," "Popular Users," "Trending Tags," "Playlists" and "More."
This version of Vine "adds a bunch of new features that will help you find and discover Vine videos on the Web," wrote Janessa Det, who heads up the Web team at Vine.
In December 2013, CNBC noted in a commentary piece that "Vine lacks a YouTube-like desktop client seamlessly offering the power of video discoverability to those not on a mobile device." Now, the site has much of what YouTube gives its desktop viewers.