It's called 'Build Your Own Cloud' and it's key to the cloud computing strategy that struggling personal computer maker Acer hopes will turn around its fortunes.
The Taiwanese firm's BYOC is a system for users to put together cloud services that manage music and photos using Acer PCs and mobile devices.
"We have a BYOC in place to develop a good user experience," Acer Chairman Stan Shih told CNBC on the sidelines of the Global Mobile Internet Conference in Beijing.
"Our Acer open platform will become a new niche ecosystem," said Shih, who founded Acer in 1976.
Acer announced on Sunday that Shih will retire next month, not long after returning to the company in November to help revive its fortunes.
The PC maker reported a net loss of $254 million in the fourth quarter of last year. It has reported losses or meager profits every quarter for almost three years, according to Reuters.