Box, the cloud storage and collaboration company that is reported to have put its plans for an IPO on hold last week, received a solid jolt in the arm today in form of a large contract from industrial giant GE.
Under the terms of a deal that was two years in the making, GE has chosen Box as its company-wide product for content sharing, according to a corporate blog post by CEO Aaron Levie. GE, which has 300,000 employees in 170 countries, will roll out Box as its standard product for file sharing across the company.
The move is consistent with the kind of strategy that Levie has set out for Box. In an interview earlier this year he talked about how most companies are in one way or another becoming software companies, building their own custom applications to manage their particular work flows.