Nintendo is apologizing and pledging to be more inclusive after being criticized for not recognizing same-sex relationships in English editions of a life-simulator video game. The publisher said that while it was too late to change the current game, it was committed to building virtual equality into future versions if they're produced.
Nintendo came under fire from fans and gay rights organizations this past week after refusing to add same-sex relationship options to the game "Tomodachi Life."
"We apologize for disappointing many people by failing to include same-sex relationships in Tomodachi Life," Nintendo said in a statement released Friday. "Unfortunately, it is not possible for us to change this game's design, and such a significant development change can't be accomplished with a post-ship patch."
The game was originally released in Japan last year and features a cast of Mii characters — Nintendo's personalized avatars of real players — living on a virtual island. Gamers can do things like shop, play games, go on dates, get married and encounter celebrities like Christina Aguilera and Shaquille O'Neal. Already a hit in Japan, "Tomodachi Life" is set for release June 6 in North America and Europe.
Tye Marini, a 23-year-old gay Nintendo fan from Mesa, Arizona, launched a social media campaign last month seeking virtual equality for the game's characters.
"I want to be able to marry my real-life fiancé's Mii, but I can't do that," Marini said in a video posted online that attracted the attention of gaming sites and online forums this past week. "My only options are to marry some female Mii, to change the gender of either my Mii or my fiancé's Mii or to completely avoid marriage altogether and miss out on the exclusive content that comes with it."
Read MoreIs it game over for Nintendo?
Marini said Saturday that he was "very happy" with Nintendo's response. "I don't believe they are a homophobic company at all," Marini said. "I think that the exclusion of same-sex relationships was just an unfortunate oversight."
Yet the issue does mark a cultural divide between Japan, where gay marriage is not legal, and North America and Europe, where gay marriage has become legal in some places. It also highlights the problems with "localization," the process when games are changed to suit different locales and customs.