Incredulous reactions quickly followed McDonald's tweet, focusing on the character's perceived "creepy" factor.
"At McDonald's, we're always looking to bring fun and happiness to families," said Julie Wenger, senior director of U.S. marketing, McDonald's.
The character has been around overseas since 2009 but this is the first time Happy is being introduced stateside.
The fast-food company wants to position Happy as a healthier spokesperson for kids to promote "improved nutrition" choice. The character's entrance coincides with introduction of Go-GURT Low-Fat Strawberry Yogurt. It, along with apple slices, can replace the kid-size fry as the side in a Happy Meal.
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