When Apple unveils a new iPhone, customers in long lines are usual sights. But what about Microsoft? Does the tech giant based in Redmond, Washington, boast fandom too?
The answer is yes, if a recent store opening in New Jersey is any indication.
Hundreds of tech shoppers showed up Thursday for the unveiling of a Microsoft store at the Garden State Plaza in Paramus, New Jersey. It didn't hurt that the opening featured a DJ, prizes, about $1 million-worth of product and software donations to local charities—and a concert by Macklemore and Ryan Lewis. More than 200 people had camped out at the mall overnight for a chance to win giveaways and receive free tickets to the musical performance.
"We're opening our stores to build relationships with our customers one at a time," said Jonathan Adashek, general manager of Communication Strategy for Microsoft Stores. "Our customers are asking for these stores."