"It's part of what markets are so great...you have all of these incredibly smart people and that's why markets are so efficient. Because on every side of the transaction you've got these good people doing it."
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Dubner and Levitt melded pop culture with economics back in 2005 with their book "Freakonomics: A rogue economist explores the hidden side of everything." The book tries to apply economic theory to diverse subjects like drug dealing and sumo wrestling, and managed to sell 4 million copies worldwide, according to the authors' website.
With the third book in the series being launched in the U.K. this week, called "Think like a freak," they told CNBC that now they are trying to give readers "a little more perspective" and help people actually solve problems.
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They called it a "quasi self-help manual" that is a checklist of behaviors you can apply to think a little bit more creatively. They advocated the use of "quitting" in certain life circumstances like in a job or a relationship, acknowledging that you can't know everything and encourage people to "think like a child."
'Some truth in that'
The authors' assertion that short-term stock picking was pure luck proved less controversial than might be expected with CNBC guests on Thursday.
"There is probably some truth in that," said Ron Mock, the CEO of Ontario Teachers' Pension Plan, Canada's biggest single-profession pension plan.
"I think it is really tough to be anything more than a random walk looking at very short-term trading," he added.
Andrew Balls, the deputy chief investment officer of Pimco, also concurred on the difficulty of stock picking.
"We (Pimco) are not smart enough day-to-day or hour-to-hour to outguess other people in the market," he told CNBC.