Sending a satellite into orbit is not cheap. Google is reportedly expected to spend between $1 billion and $3 billion launching rockets into space. So why not just rely on the balloons and drones it already has?
"Yes, you have to spend $3 billion to get them up there, but once they are up there, the operating costs are relatively minimal compared to balloons, because you are always retrieving balloons and launching replacements," Tim Farrar, founder of TMF Associates, a satellite consulting firm, told NBC News.
With a network of 180 satellites, Google would have "complete global coverage," Farrar said, and would likely supplement their coverage in certain areas with its balloons and drones.
Read MoreA 21st century collision course in space
Google would not comment directly on the Wall Street Journal report.
"Internet connectivity significantly improves people's lives," Google said through a spokesperson. "Yet two thirds of the world have no access at all. It's why we're so focused on new technologies — from Project Loon to Titan Aerospace—that have the potential to bring hundreds of millions more people online in the coming years."
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