There's a new high-end smartphone in town with the release of luxury mobile phone manufacturer Vertu's new Signature Touch model. But be warned, before you trade in your old Apple or Samsung it's worth noting that prices for this new good-looking gadget currently start at 7,900 euros ($10,750).
Marketing itself as a "luxury company which happens to produce mobile phones," the new Vertu model claims to boast state of the art technology, superior craftsmanship and materials as well as its bespoke services - including its most popular concierge service which provides 24-hour worldwide assistance to users.
"It's the combination of these three things that make a superior luxury phone," Max Pogliani, CEO of Vertu told CNBC Tuesday. He refuted claims that it's style over substance too, stating that this new "pinnacle" smartphone is now equipped with "state of the art technology" that can rival the latest models from the high-end market.