When Sallie L. Krawcheck, a former big bank executive, bought a women's network last year, she said she wanted to "move from advocacy of women to the smart business of real investment in women."
Now those plans are starting to take shape.
Ms. Krawcheck announced on Wednesday that her organization would team up with Pax World Management, a fund management company, to offer an index fund focused on companies where women make up a significant portion of officers and directors.
At the same time, her organization, 85 Broads, is changing its name to Ellevate, a nod to its focus on women. (The original name was a reference to the address of the former headquarters of Goldman Sachs on Broad Street in Manhattan, where the founding members worked.)